Monday

Word Optical Illusions in Advertising

This ad campaign for Veja Magazine not only combined words to make images but also won a Gold and two Silvers in the 2004 Clio awards.

Gold Award
Bin Laden
Dead or Alive
Dead or Alive


Silver Award
Bush
Peace or War
Peace or War


Silver Award
Saddam
Threat or Pretext
Threat or Pretext



Castro
Tyranny or Freedom
Tirany or Freedom


Category-Print: Media Promotion
Ad Agency: AlmapBBDO, Sao Paulo
Account Executive: Fico Meirelles, Izabella Villaca
Creative Director: Marcello Serpa
Copywriter: Sophie Schoenburg
Art Director: Roberto Fernandez
Production Manager: Jose Roberto Bezerra
Illustrator: Roberto Fernandez
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2 comments:

  1. Roanne7:59 AM EST

    Can I use some of these photos for our report in Psychology 148 (Cognitive Psychology) on Illusions on Advertising? These photos sure are helpful in illustrating the figure-ground principle in Gestalt Psychology.

    I am a 3rd year student from the University of the Philippines.

    Thank you.

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  2. Walt8:57 PM EST

    Roanne,

    I don't have the right to grant you permission to use these works because I don't own the copyright. Check with your University and see if non-profit educational use is granted by default in your country. You can also contact the magazine or the ad agency.

    Good Luck with your report.

    Walt

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