Optical Illusions Etc...: Word Optical Illusions in Advertising

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Monday

Word Optical Illusions in Advertising

This ad campaign for Veja Magazine not only combined words to make images but also won a Gold and two Silvers in the 2004 Clio awards.

Gold Award
Bin Laden

Dead or Alive

Silver Award
Bush

Peace or War

Silver Award
Saddam

Threat or Pretext

Castro
Tyranny or Freedom

Tirany or Freedom

Category-Print: Media Promotion
Ad Agency: AlmapBBDO, Sao Paulo
Account Executive: Fico Meirelles, Izabella Villaca
Creative Director: Marcello Serpa
Copywriter: Sophie Schoenburg
Art Director: Roberto Fernandez
Production Manager: Jose Roberto Bezerra
Illustrator: Roberto Fernandez

2 comments:

Roanne said...: Can I use some of these photos for our report in Psychology 148 (Cognitive Psychology) on Illusions on Advertising? These photos sure are helpful in illustrating the figure-ground principle in Gestalt Psychology.

I am a 3rd year student from the University of the Philippines.

Thank you.; ...
Walt said...: Roanne,

I don't have the right to grant you permission to use these works because I don't own the copyright. Check with your University and see if non-profit educational use is granted by default in your country. You can also contact the magazine or the ad agency.

Good Luck with your report.

Walt; ...

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