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Description Presented here is a vast gallery of many different forms of Optical Illusions. Whether these optical illusions are conveyed through fractals, photographs, architecture, art, or old fashioned pen and ink, they are bound to remind you that "seeing is not believing."

Caution!!!! Some of the optical illusions on this blog may cause dizziness or possibly epileptic seizures. The latter happens when the brain can't handle the conflicting information from your two eyes. If you start feeling unwell when using this website, immediately cover one eye with your hand and then leave the page. Do not close your eyes because that can make the attack worse.
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Word Optical Illusions in Advertising

This ad campaign for Veja Magazine not only combined words to make images but also won a Gold and two Silvers in the 2004 Clio awards.

Gold Award
Bin Laden
Dead or Alive
Dead or Alive

Silver Award
Peace or War
Peace or War

Silver Award
Threat or Pretext
Threat or Pretext

Tyranny or Freedom
Tirany or Freedom

Category-Print: Media Promotion
Ad Agency: AlmapBBDO, Sao Paulo
Account Executive: Fico Meirelles, Izabella Villaca
Creative Director: Marcello Serpa
Copywriter: Sophie Schoenburg
Art Director: Roberto Fernandez
Production Manager: Jose Roberto Bezerra
Illustrator: Roberto Fernandez


Roanne said...

Can I use some of these photos for our report in Psychology 148 (Cognitive Psychology) on Illusions on Advertising? These photos sure are helpful in illustrating the figure-ground principle in Gestalt Psychology.

I am a 3rd year student from the University of the Philippines.

Thank you.

Walt said...


I don't have the right to grant you permission to use these works because I don't own the copyright. Check with your University and see if non-profit educational use is granted by default in your country. You can also contact the magazine or the ad agency.

Good Luck with your report.


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